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In 2005, an unknown 16-year-old from Essex named Alex Day sold his deck of Yu-Gi-Oh! playing cards and used the money to buy his first electric guitar. The following year, he opened a YouTube channel and began broadcasting to a global audience.

It’s now five years later and that guitar is bandaged in sellotape and covered with nicks and dents – and Alex, now 21, has released his first commercial album, “Parrot Stories“, on the independent label DFTBA Records. Alex has attracted over seventeen million views to his YouTube page ‘nerimon’, gaining over one hundred and fifty thousand regular subscribers who are updated every time he puts out something new. The first single from Parrot Stories, ‘Holding On’, was released on the same day as the album and gained over 300,000 views, as well as earning a feature on the worldwide homepage of YouTube.

Alex has harnessed his online fanbase as a force for good; in September 2009, he embarked on a ten-week project to crowdsource a song using the online community and enter it into the charts, giving all the proceeds to Children In Need. Alex also directed the music video for the finished release – “I’ve Got Nothing” – which was played on MTV. The song peaked at #36 in the UK Singles Chart and landed straight at #1 on the UK Indie Chart, with no radio airplay, physical distribution or major label support. The BBC aired a documentary on BBC2 chronicling the project, which was titled “Chartjackers“.

On March 1st 2010, Alex released 117% Complete, a highly-anticipated EP about video games. The three songs on the EP sold 5,000 copies in its first month on iTunes, and the music video for the first single, “Pokémon, What Happened To You?“, earned 900,000 views on YouTube.

Alex cites Green Day, McFly and The Beatles as his influences. He is currently touring in support of “Parrot Stories” while working on his next full-length release for DFTBA Records.